Sierra Trading Post voted #1 for “Outdoor Clothing, Gear” in NRF’s “Favorite 50” Online Retailers list

CHEYENNE – Sierra Trading Post, a multichannel retailer, was recently voted #1 for Outdoor Clothing, Gear; #39 overall in the Favorite 50 Online Retailers list published by the National Retail Federation.

The Favorite 50 is an annually published list of customer-ranked eCommerce websites in the U.S. – 2009 marks the third iteration. The list appeared in the Sept. 2009 issue of Stores Magazine.

“The fact that was recognized more often than any other website [in the category of outdoor clothing and gear] is an indication that today’s economically minded consumer knows where to turn for top-quality products at prices few retailers can match,” says Andy Newlin, director of eCommerce for Sierra Trading Post. Price factored heavily in the results. In fact, 74% of consumers polled rated price a “5” on a scale of 1 to 5 (5 meaning “very important”).

As one of just a handful of newcomers to the list, Sierra Trading Post recognizes that reaching today’s savvy consumer means constantly revaluating your marketing and business strategies to meet customer demands. “…industry graveyards are littered with the bones of those who tried to dictate to shoppers rather than listen to them. Most are willing to concede that it may be time to once again tweak the definition of retailing,” writes Susan Reda, executive editor at Stores Magazine.

“We will continue to focus on improving the service and convenience of both our website and other channels in order to create a customer experience that is unforgettable, each and every time,” says Newlin.

This year’s Favorite 50 results were generated by BIGresearch. The Ohio-based firm polled 8,635 consumers who answered two open-ended, write-in questions about online shopping: 1) What website do you shop most often for apparel items? 1) What website do you shop most often for non-apparel items?

Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand-name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling Outdoor Gearshoes, boots“Men’s clothing”Women’s clothing”, accessories and home decor and furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four retail stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.