Your LEADS Team

Betsey Hale, CEcD – Chief Executive Officer

Betsey Hale serves as the CEO of Cheyenne LEADS. In this position since 2020, Betsey has focused on marketing the community, business attraction, and assisting local companies to grow and expand.

Betsey previously served as the President of Three Rivers Development Corporation in Corning, NY.  From 2006-2011 Betsey was the Business Development Manager for the City of Loveland, Colorado, and their Economic Development Director from 2011-2015.

Hale earned the designation Certified Economic Developer (CEcD) from the International Economic Development Council in 2020.
Direct: (307) 772-7241

Rachelle Zimmerman – Director of Marketing & Attraction

Rachelle is the Director of Marketing and Business Attraction for Cheyenne LEADS. After graduating from the University of Wyoming Rachelle lived in Central California, Colorado Springs, and Denver, working in several positions, including Senior Executive for Macy’s. Prior to coming to LEADS, Rachelle was the Marketing Director for the Wyoming Tribune Eagle where she oversaw IT, web services, and graphic design departments.

Rachelle was named an Honorary Commander at FE Warren AFB for 2014-2015. Rachelle has served on the Board of Directors for the Laramie County Library Foundation, where she served as the Events Chair and was honored to be named the Chairman of the Booklovers Bash. She also served on the board of United Way of Laramie County, serving as the Marketing Chairperson for eight years. Rachelle is a longtime volunteer for the Cheyenne Frontier Days Indian Committee, being named Volunteer of the Year in 2013 and elected to the CFD HEELS in 2018.  She also served as a CFD Dandy and as Miss Frontier in 1993, promoting Cheyenne Frontier Days and the sport of rodeo.

She enjoys spending time with her children who both attend the University of Wyoming and her husband, Steve.
Direct: (307) 772-7244

Jack McIntyre – Director of Business Retention & Community Relations

Prior to joining Cheyenne LEADS, Jack served as a Sales Development Representative at Can-Do Ideas, a marketing agency based in Helena, Montana.

Jack attended Carroll College in Helena, where he was a member of the Fighting Saints football team, graduating with honors with a degree in Business Administration, in addition to emphases in both Marketing and Sports Management.

Jack enjoys community involvement and takes pleasure in offering a helping hand whenever and wherever he can.

Jack is a native of Buffalo, Wyoming. He is an avid sports fan and enjoys spending time with family and friends in the outdoors, whether that be on the golf course, hunting in the mountains, or on the water, fly fishing.
Direct: (307) 772-7242

Dawn Culpepper – Operations Manager

Dawn, a native of the state of Wyoming, graduated from Kelly Walsh High School and attended Casper College and the University of Wyoming. She moved to the Cheyenne area in 1998. Prior to joining Cheyenne LEADS she worked for McGee, Hearne & Paiz, LLP as a Senior Accountant Technician for over ten years. She brings a wide variety of bookkeeping experience including not-for-profit, medical office, and retail organizations. She is currently the Treasurer of the Board for K9s 4 Mobility.

Outside of work, Dawn enjoys hiking, biking, boating, fishing, and camping with her family and husband.
Direct: (307) 772-7245